Philippine Outsourcers: The Dos and Don’ts of Successful SEO
Basic SEO or search engine optimization is essential and fundamental to all things Internet marketing. It positions your website properly to rank at the most crucial keywords when people need your site. SEO has been a staple in advertising over the past years, and it changes almost every day.
One example is guest blogging. Not so long ago, it was considered as one of the best ways to build links. Now, search engine overlords are saying that guest blogging isn’t just for the sake of back-linking. Hence, BPO companies are always on their toes to ensure that search engine optimization is practiced accurately.
How do you keep up with what you should and shouldn’t be doing for your SEO?
- Always create natural and valuable content. Remember that search engines bring you visitors who, more often than not, read your content. If you write in “search engine speak,” your visitors will have difficulty reading. Writing in a way that’s easy to read is vital.
- Promote relatable tone in your site for “shareability.” Social shares not only help in driving traffic to your site, they’re also a ranking determinant.
- Practice good schema markup. If you have a picture of Jackie Chan on your website, make sure that you label it correctly as Jackie Chan. This helps search engines understand what the non-text content is.
- Utilize “breadcrumbs” like “previous” and “next” buttons. This is search-engine friendly and supports usability.
- Fast loading pages. Enhance user experience by ensuring that your webpages load fast. Slow-loading webpages result to increased bounce rates (visitors leaving your site).
- Mobile optimization. With the increase of mobile users, your website should be mobile optimized. This helps visitors to read without expanding your content.
- Don’t use spam bots that artificially share your website’s contents. Search engines, especially Google, can detect them easily and can incur penalties that negatively affect your site’s ranking.
- Don’t duplicate and/or recreate plagiarized content. Always create unique content. Google has released new algorithm updates in Panda, which targets copy-pasted content. Remember that content is king!
- Too much keyword. Stuffing every sentence with keywords is a crime in search engine optimization. For example, using the word “baseball” in every sentence. It’s unnatural to read, so use pronouns instead.
- Buying links is a major offense in SEO land. You’re telling Google what an avid black hat practitioner you are. You know what happens next.
- Don’t spread your content over various domains. Sub-domains or additional domains sometimes make sense, provided that they are dominated by user and content considerations. Know the ups and downs of using additional domains and sub-domains.
- Stop wasting your time submitting URLs to search engines. This practice has died years ago. Nowadays, crawler-bots can find your site more quickly, especially if you get a link from another website previously crawled.
SEO is a constant process. Rankings change as new sites pop up, algorithms are updated, and ranking factors varies. Thus make sure that if you process outsourcing for search engine optimization, the company you hire is aware of the continuous changes.